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Future Driven Library Marketing (Practical Program to Position and Market the Library As the Chosen Information Provider)

Darlene E. Weingand




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 |  1998 | File type: PDF | 189 pages

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Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings. Included are futures strategies such as: making a futures screen using the Delphi Method, identifyi...

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